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ATLANTA Former RTC Relationship Marketing president Catherine Bartholow has joined Mullen as executive vice president and director of direct and interactive marketing.
Bartholow joined WPP Group’s RTC, a relationship marketing firm in Washington, D.C., in 2001. Previously, she was head of CB Consulting in Elmhurst, Ill., where she designed consumer-centric programs for Fortune 500 companies.
She also serves on the faculty of Northwestern University’s Integrated Marketing Communications Masters Program.
Bartholow is based at Mullen’s headquarters in Wenham, Mass.
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