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CHICAGO Former Radio Shack chief marketing officer Jim McDonald has joined Bally Total Fitness in a similar position, according to the company.
McDonald, who was chief brand officer and CMO at the Dallas-based consumer electronics retailer, replaces Martin Pazzani at the national fitness chain. Pazzani left the Chicago-based company at the end of 2004.
“This is a critical role in the transformation of our company and our brand,” said Bally CEO Paul Toback in a statement. “Jim brings a high level of professionalism and a directly relevant skill set built from working with some of the biggest brands in the world to help us achieve our goals.”
McDonald
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