Ex-Greeneffect GM Opens Steele+

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ATLANTA Former Adair-Greene executive Chris Steele has opened Steele+ with four accounts totaling $4 million in billings.

Steele said he would continue to handle HIT Entertainment, which holds the marketing licenses for Barney the Dinosaur and Bob the Builder; the Down Syndrome Association of Atlanta; and the media portion of Georgia-Pacific’s building materials division, an account A-G won in 2001.

Most recently, the new shop in Alpharetta, Ga., won the Hanson Brick account. The client in Charlotte, N.C.,



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