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Minneapolis has two new ad agencies launched by former creatives from Fallon.
Rob Dalton, an art director at Fallon from 1985-90 and a freelancer since, this week opens Rob Dalton Advertising. The shop will operate much like a freelance consortium, but will also seek to establish ongoing relationships with clients and agencies, he said.
“In a consortium, people come and go,” Dalton said. “I’m hoping [my employees] all have client contact.”
Dalton expects his shop to be more of a resource for agencies than companies.
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