Joe Sweet, instrumental in coming up with the idea for BMW Films at Fallon before spending the last year working on his own movie, died on Oct. 4 in Paris. He was 43.
The results of an autopsy were pending, but Sweet had suffered from heart problems.
Sweet left the Minne apolis shop, where he was a group creative director, earlier this year. His interest in film was whetted while working at Fallon with director Tim Burton on spots for Timex, and later in his work for BMW, associates said.
BMW had asked the agency to come up with something unique and geared to the Web, said Fallon creative director Bruce Bildsten. Sweet, a copywriter, and art director David Carter the next day suggested an action movie in serial form.
"Even huge things like BMW Films, in the end it comes down to two guys in a room putting it all down," Bildsten said.
Sweet helped write the first year's films, and one of his scripts is part of the new series that debuts next week.
Bildsten and Carter said Sweet was an incessantly curious explorer while on shoots, finding out-of-the way shops, muse ums and cafés.
"Joe wasn't the guy who spent a lot of time with award books; he spent time going to films and he was a great photographer," Bildsten said. "He had a broader view of the world."
Sweet's film, How to Kill a Mockingbird, was shown recently in Min ne a polis. "It's pretty much about life and death and his philosophy of it." Carter said.
Sweet is survived by his wife, Germaine Deagan-Sweet. She plans to start a memorial fund for aspiring filmmakers.