NEW YORK Ex-Dennis Publishing U.S. chief executive Stephen Colvin has landed at CNET Networks as an evp, overseeing entertainment and lifestyle brands like GameSpot, TV.com, Chow and UrbanBaby that the company acquired through launch and acquisition. CNET made the announcement today.
Colvin was behind the 1997 launch of Maxim, whose rapid ascent set off a rash of men's lifestyle magazine copycats. He also oversaw its expansion into the online, radio, TV, lounges and other arenas, and was at the helm for Dennis' launches of Blender and The Week.
Colvin left Dennis U.S. after the company sold its U.S. titles except for The Week in June to private equity firm Quadrangle Capital Partners.
At CNET, where he starts Monday, Colvin said he'd be charged with growing ad sales and audience and looking for new acquisitions in the entertainment and lifestyle arenas.
"The challenge for anyone in the digital space is making sure you break through the clutter, whether it be the audience or advertising sales—continuing to define these brands and optimizing them," Colvin said.