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Rich Levy, the Bozell gcd let go last July after he proposed to client Verizon Wireless that it move its account to another agency, has resurfaced. He is opening his own shop with a former colleague from Ketchum Advertising, Jim Tenny.
Called LevyTenny, the New York startup hopes to follow the lead of boutiques that have encroached on larger agencies’ accounts. Its plan is to pursue $5-10 million pieces of business that have been neglected by big shops.
“Do we expect to take big business away from large agencies? No,” said Tenny, 48, the shop’s president, who met Levy nearly a dozen years ago at Ketchum in New York.
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