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Tom Nelson, creative director, and Steve Gardner, president of startup Gardner-Nelson Project, believe that agencies like theirs that specialize in e-commerce clients can learn from Burger King.
“Have it your way,” said Nelson, borrowing the BK maxim to describe the philosophy of the 4-month-old shop. “For 99 cents–and fast, or else there are other places to go.” Built for speed, GNP will work on a project basis, using a core group of freelancers to deliver campaigns in six to eight weeks.
“We’re taking advantage of a new cultural trend,” said Gardner, “people working at home on their own, piece by piece.

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