'Evolution' Move Finds Support

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CANNES, FRANCES As the dust settled over another Cannes Lions festival, there were few grumblings heard from the assembled industry players about Ogilvy & Mather’s “Evolution” spot for Dove winning the Grand Prix in Film after being moved from the public-service to corporate-branding category.



On Saturday night, as attendees assembled at the closing-night gala at the Carlton Hotel’s beach, Adweek asked what they thought of the move, which the Film jury revealed during the press conference announcing the winner.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in