Evoke Makes $15 Mil. Push Via Greco

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Greco Ethridge Group’s first branding campaign for Evoke portrays the client’s Web collaboration software as the next best thing to telepathy.
One print execution for the Louisville, Colo., client shows a man working on a notebook computer while standing in the middle of the desert. A red telephone booth is a distant presence on the horizon.
Bleak landscapes were used as backdrops in the ads to illustrate the ability of the client’s products to meet the communications needs of users regardless of their physical location, said Alison Seccombe, vice president of marketing at Evoke.

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