Every Song Passenger Flies Solo

NEW YORK Low-fare airline Song and ad agency SS+K yesterday broke a spot that will tout the carrier in Boston and San Francisco, two of the cities in which Song has launched its first coast-to-coast service. The flights will also service Los Angeles.

The ad, set to the Wallflowers’ “All Things New Again,” tells customers that for each of a flight’s 199 seats, there are 199 unique experiences for passengers.

“Instead of providing a uniform cookie-cutter experience, Song lets each passenger design his or her own individual fight,” said Marty Cooke, creative partner at the independent New York agency.