Every Cloud Has A Silver Lining

Weather is always an unpredictable variable when shooting outdoor footage for commercials. Creative staffers at J. Walter Thompson in Detroit (shown here) know that better than anyone after a recent shoot in California.
Just one rainy day was needed during a four-day shoot for the Northeast Ohio Ford Dealer Association. In usually sunny California, counting on rain is ill-advised. Special effects courtesy of El Ni-o, however, provided four days of precipitation.
“When you’re dealing with shoots of any kind, you’re always dealt cards–and sometimes they’re not the cards you particularly care for,” said George Piliouras, JWT’s executive creative director on the Ford dealers’ account.