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ATLANTA Mullen has added Evergreen Investments to its client roster.
The Boston-based asset management firm tapped the Havas shop’s Winston-Salem, N.C., office to create an essentially business-to-business campaign targeting investment professionals and executive-level decision makers.
“We are endeavoring, by virtue of our marketing, to grow the awareness of our brand,” said Chad Peterson, client representative.
Because the effort, set to launch in April, will include television, the work is likely to center around individual investors, sources said.
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