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Battery Maker Talking to Shops About a Global Product Launch
CHICAGO–Eveready Battery Co. is launching a global search for a shop to handle a new Energizer product, sources said.
The search will include four to six global agencies, including Energizer roster shops from around the world, according to sources. TBWA/Chiat/Day and Bates Worldwide, which handle Energizer’s creative duties in the U.S. and Europe, respectively, have both been invited to pitch, said sources. DDB Worldwide and Leo Burnett are also believed to be involved.
The review could spell trouble for TBWA/C/D since the winner of the new business will handle ad duties both in the U.S.
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