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Carat North America here has been named media planning and buying agency for Pallotta TeamWorks, an event marketer specializing in social-marketing causes.
The $10-20 million account was awarded following a review that included incumbent Initiative Media, L.A., and Ocean Media, Huntington Beach, Calif.
“This gives advertising a good name,” said John Barnes, managing director of Carat’s Southern California outpost. “I really feel honored that we’re working with a company that has this kind of purpose and mission.
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