Evans to link Microsoft creative

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Microsoft Corp. has tapped a creative director from a small East Coast agency to be responsible for evaluating a new corporate identity for the software giant, which could impact the company’s marketing and advertising programs.
Ben Evans, executive creative director at Wills and Evans and a former Chiat/Day executive, will leave his $50-million shop June 18 to become cd at the Redmond, Wash.-based software giant. Evans will oversee all of Microsoft’s creative material, including advertising, direct-response, point-of-sale, packaging and product literature, and act as a liaison between the software company and its agency-of-record Ogilvy & Mather/L.A.
Evans replaces Ken Orvidas, who left Microsoft three weeks ago.

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