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NEW YORK — Publicis Groupe and Cordiant Communications Group have formed a London-based media holding company, which will house their two media networks, Optimedia and Zenith Media. Meanwhile, French holding company Havas, owner of Media Planning Group, is purchasing England’s Tempus, owner of CIA Medianetwork,for $630 million, creating a consolidated global entity that will be called CIA Media Planning.
The Publicis/Cordiant deal was expected, as the two holding companies have been negotiating ownership percentages for more than six months.
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