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Slendertone is shopping for an agency in the U.S. to market its fitness products, sources said. The account is estimated to be worth $12-18 million.
Slendertone, based in Galway, Ireland, is the personal health and fitness division of Bio-Medical Ltd. The company has offices in Europe, Asia and North America, including a U.S. base in Scottsdale, Ariz.
The company is best known for its Slendertone Flex line of products, including an ergonomically designed belt that helps tone the stomachs of men and women.
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