NEW YORK Euro RSCG said George Gallate has replaced Vincent Digonnet as CEO of its Asia operations.
Gallate, 41, is CEO of Euro RSCG 4D, the company's digital and direct network. In his new role, Gallate will run Euro RSCG's efforts in Asia-Pacific, India and the Middle East, which encompasses 21 operations in 19 countries. He will relocate to Shanghai.
Gallate will continue to serve as CEO of Euro RSCG 4D until a replacement is found, a Euro RSCG representative said.
Digonnet leaves Euro after 13 years, joining as an account director in the Paris office and serving as managing director of the network's Singapore operations beginning in 1995. He was named CEO in Asia-Pacific in 1998. Euro said he would return to his native France.
Gallate is a 19-year veteran of Euro RSCG, logging stints in Australia, Singapore and New York.
"George has played a key role in building our integrated and interactive marketing operations into a global powerhouse," Euro RSCG Worldwide CEO Jim Heekin said in a statement. "His extensive experience in Asia-Pacific and dynamism will serve us well as we continue to capitalize on the explosive growth in the years ahead in this region."