Euro RSCG Snags Citi Consumer Unit

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CHICAGO Citi Consumer Lending Group, which makes real estate, student and auto loans to consumers, has tapped Havas’ Euro RSCG here to handle its consolidated advertising and marketing accounts after a review, the shop confirmed.

“We’re looking forward to continuing to grow our relationship with Citigroup by developing creative business ideas that will help them drive their businesses forward,” said agency CEO Ron Bess, in a statement.

Contenders in the review included Interpublic Group’s DraftFCB and WPP Group’s Wunderman, according to the agency.



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