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CHICAGO Anheuser-Busch has enlisted Havas’ Euro RSCG to help develop positioning ideas for Budweiser Select, which hit shelves in February backed by introductory ads from Omnicom Group’s DDB Chicago, the brewery confirmed.
Euro’s office here joined A-B’s roster late last year, producing mostly on-premise work for another of the St. Louis brewery’s new products, B-to-the-E. The connection was made through Euro RSCG Chicago CEO Ron Bess, who worked on the A-B account earlier in his career.
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