NEW YORK--Euro RSCG Worldwide has named Kristin LaRonca as its director of marketing services. The position was vacated in May by Margaret Wagner, who became director of integrated client services (Adweek, May 7).
In her new position, LaRonca, 30, is charged with supporting the network's 75 marketing agencies, integration of agency capabilities, and business development. She is assigned to Euro RSCG's New York headquarters, where she will report to Iain Ferguson, CEO of Euro RSCG marketing services.
LaRonca hails from Impiric (now Wunderman), the direct marketing shop of Young & Rubicam, where she was vice president of worldwide promotions. There, she developed global resources and set up and managed international promotional programs. Prior to that, she was general manager of Wunderman in Prague.
"[LaRonca's] experience in Europe and the U.S.--as a successful agency manager, a player in international client services, and a member of a regional management group--ensures that she'll be a perfect fit with our network's ambition and vision of the future," said Ferguson in a statement.