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BOSTON Havas-owned Euro RSCG Magnet has been chosen to provide public relations support surrounding the launch of Heineken USA’s new Heineken Premium Light Lager, the agency confirmed.
“We couldn’t be more excited about leading Heineken Premium Light Lager’s national launch and are grateful to Heineken USA for putting their trust in us once again,” said Aaron Kwittken, CEO of the New York agency, in statement.” Our teams around the country have the experience, energy and creativity to successfully introduce America to this fantastic new product.”
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