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BOSTON Havas’ Euro RSCG Magnet has struck a deal in which several key clients and top executives from Grayling USA will join the New York-based public relations agency, the shop said.
Clients moving to Euro RSCG Magnet include Heineken USA and Baron Philippe de Rothschild wines. Fees are in excess of $1 million, according to Magnet.
The executives shifting to Euro RSCG Magnet include Grayling USA CEO Roy Bumsted, who will become an executive vice president. Bumsted had been CEO of Grayling USA and its predecessor Dunwoodie Communications for 25 years.
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