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Havas’ Euro RSCG Worldwide last week launched Euro RSCG 4D, a global marketing and digital services network that combines Euro RSCG Marketing Services, Euro RSCG Interaction and agencies that joined Euro’s fold last year in a Havas reorganization. Some of those shops, such as Brann Worldwide, had been part of the Arnold network. The four D’s stand for direct, digital, “drive”—which includes promotions, events and design—and data. George Gallate, president of the Interaction group, is CEO of New York-based 4D.
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