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Euro RSCG has acquired a majority stake in Premier Maldonado & Associates, one of Puerto Rico’s leading local agencies. Premier, which works with such clients as American Airlines, Burger King, and DaimlerChrysler, will be renamed Premier Euro RSCG, and has an estimated $65 million in billings and 100 employees.
The deal, for which financial terms were not disclosed, makes Premier Euro RSCG’s first agency in Puerto Rico and 14th in the Latin American region. The nearly 40-year-old shop will serve as Euro RSCG’s anchor agency in Puerto Rico and the Caribbean.
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