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NEW YORK Havas’ Euro RSCG has won the business-to-business portion of Verizon Communications’ ad account, according to sources.
Verizon is in the process of acquiring longtime Euro RSCG client MCI. The companies’ combined annual b-to-b measured media spend is about $20 million, with slightly more than half of that being spent by Verizon, per TNS Media Intelligence.
The win came after a shootout between Euro RSCG and Verizon’s lead creative agency, independent mcgarrybowen. The latter continues to handle the bulk of Verizon’s creative chores, which include its broadband service advertising, as well as corporate-image work, sources said.
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