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CHICAGO Home-products retailer DirectBuy has consolidated its national advertising and marketing services account at Havas’ Euro RSCG here, according to the agency.
The shop’s marketing services division, Euro RSCG 4D, is already at work on a direct-response television, print, direct and digital campaign. The shop will also develop the Merrillville, Ind., company’s e-commerce site.
“We’ve chosen Euro RSCG Chicago because they give us seamless, media-neutral solutions for generating leads while building our national brand awareness,” said DirectBuy president Scott Powell, in a statement.
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