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BOSTON Euro RSCG has been named lead creative agency by Circuit City after handling projects since the client split with its former agency, Doner, earlier this year, sources said.
The Richmond, Va.-based home electronics retailer in March pulled its broadcast creative assignment from independent Doner in Southfield, Mich. [Adweek Online, March 3].
That work, worth approximately $150 million, now moves to Euro RSCG, but it was unclear if any other creative chores have shifted to the Havas-owned shop based here.
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