Euro RSCG Absorbs RPA Clients, Executives

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CHICAGO Havas’ Euro RSCG here is taking in six clients and three executives from the Chicago office of RPA, which will continue to exist only as a field office for Honda and Acura, executives said on Monday.

Larry Postaer, co-founder, evp and director of client services of the Santa Monica, Calif., independent RPA, is the father of Euro RSCG Chicago chairman and chief creative officer Steffan Postaer. That was a key factor in the deal, which Steffan Postaer and Euro RSCG Chicago CEO Ron Bess declined to characterize as an acquisition.

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