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DALLAS Nationwide Insurance is expected to name an agency next week to handle its $15-20 million co-op account in the West, sources said.
The search consultant is ABA Partners of Dallas.
The new shop would consolidate regional accounts currently held by several small agencies, sources said.
Finalists include Omnicom’s Integer Group of Golden, Colo., Havas’ Euro Retail in Plano, Texas, and Interpublic Group’s TM Advertising of Irving, Texas. TM is agency of record for the client’s national account.
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