EUREKA!

You know the little lightbulb that appears above people’s heads in certain cartoons? Well, lighting, furnishings and collect ibles dealer Zëitgeist takes that idea literally in its first campaign.

The ads, which are breaking this month from McClain Finlon Advertising in Denver, tout the opening of Zëitgeist’s first store there with uncompromising portraits of “real people” under Zëitgeist’s lamps.

The portraits are all of folks agency art director Steve Whittier “found” on the street. One ad shows a goateed fellow with an earring and bandanna under a graceful Viennese lamp from the early 20th century.