EU Revamps Plan To Limit Tobacco Ads

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BRUSSELS — The European Union announced a revamped initiative to ban tobacco advertising in newspapers, magazines and the Internet and prevent tobacco-company sponsorship of events or activities.

EU Health Commissioner David Byrne, mindful of an earlier rejection, said Wednesday that the new proposals would harmonize current regulations limiting tobacco advertising and sponsorship in the EU’s 15 member states, and use the rationale of preventing internal market distortions to apply the proposed bans.

Citing strong support from EU member states and the European Parliament, Mr.




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