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The European Commission has given conditional clearance to the purchase of Seagram Co.’s worldwide spirits business by Pernod Ricard SA of France and Diageo PLC of the United Kingdom.
The European Union’s ruling body on Tuesday said approval is subject to the sale of the Four Roses bourbon whiskey brand to a third party, the seperation of the Captain Morgan rum brand in Iceland from the distribution of other Diageo brands, and the separation of other important Seagram (VO) brands and assets between Pernod and Diageo (DEO).
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