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Online brokerage E*Trade has asked Goodby, Silverstein & Partners to “present ideas” on its estimated $100 million account.
Gotham, New York, currently handles creative duties and print media buying for E*Trade. However, sources said the client wants an agency closer to its Palo Alto, Calif., base, and is “exploring its creative options” beyond Gotham’s “Someday we’ll all invest this way” ads.
“With the results we’ve delivered, I’d be shocked [if they were talking to other agencies],” said Gotham chairman Stone Roberts.
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