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By Joan Voight and Teresa Andreoli
SAN FRANCISCO–Less than two months after hiring J. Walter Thompson, E*Trade is talking to a new agency about handling the creative portion of its $8-10 million ad account.
‘Our tremendous growth has (prompted) changes in our strategic and marketing plans,’ said a client representative. ‘We need an agency with a different style.’ E*Trade plans to announce a new agency and fresh campaign ‘soon,’ she said.
Gotham in New York is in negotiations with the Palo Alto, Calif.,
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