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Greenberg Seronick Casts Uncool Golfer in Humorous TV Spots Placed by Hill, Holliday
BOSTON–The latest campaign from Greenberg Seronick O’Leary & Partners for Etonic’s spikeless golf shoes includes a series of TV spots starring Lloyd, a duffer whose penchant for spiked footwear marks him as hopelessly behind the times.
In a pair of 30-second commercials and one 15-second execution, Lloyd is shown in black and white, while his friends and their surroundings appear in vibrant color. On the course, Lloyd’s metal spikes cut up the greens and, at one point, impale his scorecard.
In one spot, Lloyd sits in the clubhouse and replaces his metal spikes with plastic ones, instead of buying a pair of spikeless golf shoes from Etonic.
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