E.T. Sightings Grip New York

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Everyone remembers the iconic scene from E.T. when Elliot soars into the night sky on his bike, with a swaddled E.T. perched in the basket. VH1 is recreating that scene in New York today (sans the flying) to tout a new iteration of its nostalgia series I Love the 80s.

To hype I Love the 80s 3-D, 10 BMX bikers with stuffed E.T. dolls in their baskets will roam around New York in high-traffic areas like Grand Central Terminal and outside the Today show.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in