ET Owns AOL Home Page | Adweek ET Owns AOL Home Page | Adweek
Advertisement

ET Owns AOL Home Page

Advertisement

NEW YORK -- To mark the re-release of ET: The Extraterrestrial, Elliot and ET are due to fly their bicycle across AOL Welcome Screen Friday.

The promotion is a part of a marketing alliance between America Online and Universal Pictures, the companies said. When members sign on to the service, the animated icon will travel across the screen.

Leading up the film's return to theaters Friday, the familiar silhouette has sailed across the home screens of several other AOL Time Warner online properties, including Netscape, CompuServe, Moviefone, AOL Instant Messenger, People.com and EW.com.