At the Belding Awards in L.A. last Thursday, Englishman Nigel Williams of The Cimarron Group, chatting up a crowd under D.W. Griffiths' Intolerance elephants, reminisced about last year's L.A. Dodgers pitch, at which he hoped aloud that the team would win the Super Bowl. Rob Schwartz of TBWA\Chiat\Day, the chairman of the Beldings, exasperated by the lack of attention paid during last year's award ceremony, reduced the presentations to two—and even that was almost too many. ... At the Outdoor Advertising Association of America's Obie Awards in Chicago last week, keynote speaker Martin Sorrell had to correct the person introducing him, noting that he runs the world's second-largest advertising holding company, not the largest—"in case anyone was offended by that." ... Richard Kirshenbaum was honored by the Leukemia & Lymphoma Society at the Bill Bernbach Memorial Dinner at Gotham Hall and enjoyed a roasting at the hands of Jon Bond and Donny Deutsch from the set of Deutsch's CNBC show. Bond said the show had traumatized Kirshenbaum. "It's his fantasy," he said. "Hang out with celebrities all day." Deutsch called Kirshenbaum "a rather dandy dresser," and Bond added that his partner "invented the metrosexual" and "has the biggest heart in advertising." ... You have until July 1 to turn off the Steve Perry CD and log on to fluidNY.com to apply for a slot in the Fluid Battle of the Ad-Bands III, set for Sept. 26 at Irving Plaza in New York. ... At Merrill Lynch in New York last Monday, Queer Eye for the Straight Guy's Kyan Douglas and Thom Filicia hosted Commercial Closet's first Images In Advertising Awards, honoring portrayals of lesbian, gay, bisexual, and transgender people in mainstream ads. The Outstanding 2004 Commercial: a spot by Gotham for the United Church of Christ that says, "Jesus didn't turn people away. Neither do we."