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At the Belding Awards in L.A. last Thursday, Englishman Nigel Williams of The Cimarron Group, chatting up a crowd under D.W. Griffiths’ Intolerance elephants, reminisced about last year’s L.A. Dodgers pitch, at which he hoped aloud that the team would win the Super Bowl. Rob Schwartz of TBWA\Chiat\Day, the chairman of the Beldings, exasperated by the lack of attention paid during last year’s award ceremony, reduced the presentations to two—and even that was almost too many.
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