Essilor Sees Eye to Eye With Boston Medical Pros

Essilor of America has awarded its consolidated business-to-business advertising account to Lehman Millet.

The media budget was not disclosed but is believed to be at least $10 million.

The win gives Lehman Millet, which specializes in medical accounts, a national showcase and becomes one of the Boston agency’s largest pieces of business.

Essilor is a Dallas-based maker of lenses that markets three brands to eyecare professionals and optical laboratories.

The client originally examined 16 shops, said agency president Bruce Lehman.

The business won by Lehman Millet had been split between Dorland Sweeny Jones in Philadelphia, which is believed to have participated in the review process, and Adair-Greene of Atlanta, which did not pitch.