ESPNU Tips Off March 4 | Adweek ESPNU Tips Off March 4 | Adweek
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ESPNU Tips Off March 4

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NEW YORK ESPN will launch ESPNU, its multimedia college sports initiative, including the new 24-hour college sports TV network, on March 4, 2005. The premiere date will tip off the start of college basketball's Championship Week, which begins the next day with comprehensive coverage of assorted men's and women's NCAA college conference tournaments on ESPN, ESPN2 and ESPNU.

The first week of programming on ESPNU will include some 25 additional, live conference tournament games not traditionally televised on ESPN or ESPN2.

Beyond the college tournaments, specific ESPNU programming and the network's schedule will be announced at a later date. The network is expected to air some 300 live college sports events during its first year, including Division 1 football games, men's and women's basketball, baseball, softball, volleyball, lacrosse, hockey and wrestling.

ESPNU content and components also will be featured across ESPN's other properties, including ESPN.com, ESPN The Magazine, ESPN Radio, ESPN Mobile, ESPN Broadband and merchandising. ESPN is based in Bristol, Conn.