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NEW YORK A new mini-campaign for X Games gear by The Martin Agency celebrates the extreme athlete inside every kid.
In “5 Bricks,” which broke this week, a boy decides to jump over five bricks with his X Games-branded bicycle. Tongue-in-cheek narration notes that no one has ever cleared five bricks. Sure, there have been rumors of a guy from the next neighborhood clearing four bricks and a small chunk of wood, but not five bricks.
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