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LOS ANGELES ESPN has broken an effort promoting its Thursday Night Hockey show.
The ads were created by independent agency Ground Zero in Marina del Rey, Calif. The theme: “The NHL on ESPN. Made in America, delivered on Thursdays.”
The campaign includes TV spots airing on ESPN and ESPN2 that portray hockey as a truly American game, as well as print ads running in ESPN The Magazine and radio executions running on ESPN Radio.
Spending on the campaign was undisclosed.
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