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NEW YORK On Sunday afternoons in the fall, football belongs to the broadcast networks. Bristol, Conn.-based ESPN does not air games until the evening, yet its morning pregame show is gaining viewers. To continue that trend, the Disney cable network has a new “coach” and a new ad campaign.
Sunday NFL Countdown averaged a 2.2 rating last year, up 10 percent from 2002, according to AC Nielsen. Among men 18-34, the jump was 17 percent.
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