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NEW YORK ESPN today breaks its first comprehensive marketing effort to support its coverage of Major League Soccer.
The campaign, “You are a fan. You just don’t know it yet,” via Wieden + Kennedy, New York, includes three 30-second spots that will air across all ESPN networks and on ABC. Support includes print and radio. Spend was not disclosed.
The spots tap into the fans of basketball nation who currently are watching NCAA tournament and NBA action.
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