Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — In what could be the prelude to the launch of a dedicated outdoor channel, ESPN has agreed to buy B.A.S.S. Inc., the world’s largest fishing organization.
“ESPN and B.A.S.S. are two great brands with compatible assets and a shared love of the fishing and outdoor genre,” ESPN president George Bodenheimer said in a statement. “Our goal is to benefit B.A.S.S.’ large and loyal following by using our combined expertise and multimedia platforms.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in