Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Buttermilk Mountain is alive—and it eats people!
That’s the central theme of an integrated campaign from The Martin Agency for ESPN’s Winter X Games 12 in Aspen, Colo., which start today.
Martin’s mission: Build online credibility that the mountain has, in fact, developed a taste for human flesh.
Five fake Web sites, such as www.buttermilkisalive.com, tout the strange goings on at the mountain. Martin staffers fanned out to different sports blogs in an effort to get people talking about “strange happenings” at Buttermilk.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in