Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK ESPN has launched a new Web site to generate leads for its branded phone and data services package.
The ESPN “Sporture Chamber” (www.sporture-
chamber.com) features a quiz by ESPN personality Trey Wingo, designed to test visitors’ knowledge of sports and establish the soon-to-be-released Mobile ESPN service as a must-have for rabid sports fans. The site includes a sweepstakes for the top-scoring contestants to win Mobile ESPN handsets and other prizes. Only those faring well at the quiz, and therefore proving themselves worthy of what Wingo calls “the world’s greatest invention ever,” are given Mobile ESPN product details.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in