ESPN, Beckham Say Goodbye, Hello

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NEW YORK David Beckham, the soccer star nearly as famous for his presence in the English tabloids as his ability to bend the ball towards the goal, makes his debut playing for Major League Soccer’s Los Angeles Galaxy on July 21 on ESPN.

To mark the occasion, independent Wieden + Kennedy, New York, is launching a campaign centered on the man who inspired the phrase “Bend it like Beckham.”

Beckham, who for the past four years has played in Spain for powerhouse Real Madrid, is seen on various TV screens as announcers reveal that he is leaving Spain to play in America.



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